October 12th, 2010

Washington Business Journal – Ritz Offers Prints from iPhone

By Jeff Clabaugh

Ritz Camera, whose CEO vowed to embrace the digital age after rescuing the company from extinction last year, is making it easy for iPhone users to actually print all those pictures they take.

A new function in its second-generation iPhone app, called RitzPix, allows users to upload photos and pick up the prints at the nearest Ritz Camera store in an hour. It also gives users the option to order prints and have them delivered via old-fashioned mail, although it does promise delivery in about a day that way.

Using the app requires an account at the company’s RitzPix website. The app is free.

“At Ritz, we want to be sure that we’re staying in line with the trends and giving our customers the best options available to share and develop their favorite images,” said Peter Tahmin, vice president of the company’s online retail operations.

Ritz Chief Executive David Ritz, along with investors that included employees, bought Ritz Camera at auction after the 92-year-old Beltsville-based company filed for bankruptcy in 2009. Ritz told the Washington Business Journal shortly after that the new company would focus on being set up to live in the digital world.

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